| |
19 June
2006
GoQuo launches the Dynamic Packaging portal of
LeesTravel.com
After 3 months of integration and fine tuning, GoQuo
launches www.leestravel.com, the new online reservation
system for Lee’s Travel – a major flight consolidator
for the Singaporean, Malaysian and Australian markets.
The decision to work with GoQuo was fortuitous says
Simon Lee, Managing Director of Lee’s Travel. After
terminating his agreement with another travel technology
provider because of unfulfilled obligations, Simon Lee
was wary when GoQuo approached him as a possible
provider of an online booking engine. As Simon Lee
recalls: “We were naturally sceptical with GoQuo when
they approached us to conduct a demo of their services
especially after our bad experience with another
technology provider. But after seeing the live sites
provided by GoQuo and the flexibility that the GoQuo
system provides us in regard to our contracts, it soon
became apparent that GoQuo would be able to deliver what
it promised.”
Ron Ramanan, Managing Director of GoQuo says: “We knew
from the outset that getting the account of Lee’s Travel
would be a coup for GoQuo because Lee’s Travel is a very
recognised brand and a well established travel company
in the UK. And when we heard about the misfortune that
Simon Lee faced with his previous technology provider,
we knew that Lee’s Travel would expect the best from any
succeeding technology partners. As it turns out, Simon
was very pleased with the fact that we have engineered a
product that could make the complete flight inventory of
a complex travel agency like Lee’s Travel online. Plus,
we were able to custom-make a dynamic packaging engine
that packages flights from Lee’s Travel inventory along
with Hotel and Car availabilities from hotel and car
consolidators that Lee’s Travel works with. Lee’s Travel
is very pleased with the results.”
The decision of Lee’s Travel to have a dynamic packaging
booking engine is a conscious decision to reflect the
changes in the industry. As Simon Lee observes: “Dynamic
packaging is the route that we had to make because
competition is driving down flight ticket margins. As a
flight consolidator, we had to find a way to upsell
products to make the margins necessary for the growth of
the business. Unfortunately, if done conventionally,
upselling products could be labour extensive, time
consuming and prone to human error. With GoQuo’s dynamic
packaging software, not only is our complete product
inventory online, our direct clients are booking other
components of their travel itinerary which they normally
book elsewhere. The dynamic packaging solution not only
is the most stable dynamic packaging software solution
that I have seen; but it is also helping us retain our
current market share and expand into new areas which
would have been more difficult had we used another
provider.”
For further details, please contact Mr Simon Lee,
Managing Director, Lee’s Travel Ltd, 410 Edgeware Road,
London W2 1ED.
About GoQuo:
At the forefront of travel technology, GoQuo is one of
the most dynamic and established software solution
providers in the UK. Headquartered in London, GoQuo
products are used by UK, US and Australian clients in
having a more dynamic presence on the online market
place, assisting companies in their market expansion and
optimising their efficiency through robust and
cost-effective technology solutions. For more info
please visit
www.goquo.com.
back to news
home
>> |
