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01/09/2006
GoQuo launches Gateway for Low Cost Carriers (LCC)
In a ground breaking
move, GoQuo launches its low cost gateway which integrates the
availability of the UK and Ireland’s Leading Low Cost Carriers (LCC).
After two months
of research and development, GoQuo was able to find a way to
obtain the content of Aer Lingus, Ryanair, Easyjet, Aer Arann
and BMI (British Midland) which does not appear on the
conventional GDS (Global Distribution System).
Extensive market
research conducted by GoQuo revealed that 80% of GoQuo’s clients
and potential customers would opt for an online solution which
can also sell LCC flights. The problem faced by most of the
interviewees is twofold. The first issue is that although some
companies already provide an LCC booking system facility, the
LCC booking system facility often comes as part of a bigger
product package; the second issue is that the content of current
providers are predetermined, which leaves little avenue for
clients to customise its LCC content. With the first issue,
working with current suppliers would mean that a potential
client cannot just purchase the LCC booking facility on its
own but must also purchase the product onto which the LCC
booking system is attached. This would obviously mean that the
current booking systems that are being used have to be phased
out to accommodate the new facility. This would further mean
that there is a substantial increase in cost.
With the second
issue, clients cannot request for specific airlines that may fly
the route of their intended market. In the study conducted by
Dharshana Batagoda, Research and Technology Manager of GoQuo, it
is apparent that having a pre-determined content can have both
positive and negative attributes. Dharshana observes clearly:
“Flexibility and specialisation are the key and operative words
in this industry and having a pre-determined content can become
a serious issue. It is well and good if all LCCs fly to the same
routes. But with the changes in travel patterns, more and more
companies would like to specialise in specific destinations
which are served by smaller LCCs. If the more specialised LCCs
are not within the current portfolio of LCCs of a current
company, then it will be a difficult for a technology company to
justify investing its resources for a niche airline that may
seem ‘unmarketable’ to the general public but which is essential
to the company which serves that particular market.”
“With GoQuo’s
modular approach in its product portfolio,” Dharshana
continues, “our clients can literally ‘bolt in’ their
LCC of choice to their current flight booking engine. We don’t
see it as advantageous if you have all of the LCCs in the market
except the ones which you require. Also, because we are bolting
only the airlines that our client needs, our clients do not have
to share the financial burden of the integration of the LCCs
which are irrelevant to them; hence making our solution highly
affordable and cost-effective. Having a modular approach means
that our clients are in full control of what they sell.
Moreover, with this modular system, the chosen LCC could be
bolted into our flights, hotels, car and dynamic packaging
solutions – giving more options to the prospective passengers.”
Having completed
the integration into the LCC Gateway of Aer Lingus, Ryanair,
Easyjet, Aer Arann and BMI (British Midland), GoQuo moves into
the second stage of its LCC integration by incorporating Wizair,
Flybe, Jet2.com, Maersk, Air Southwest, HLX.com, Germanwings and
Jetblue. Future integration will depend on the specific carrier
requested by GoQuo’s clients.
About GoQuo:
At the forefront of travel technology, GoQuo is one of
the most dynamic and established software solution
providers in the UK. Headquartered in London, GoQuo
products are used by UK, US and Australian clients in
having a more dynamic presence on the online market
place, assisting companies in their market expansion and
optimising their efficiency through robust and
cost-effective technology solutions. For more info
please visit
www.goquo.com.
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